They say that ‘children are our future’, but for children themselves, they see the electric vehicles as their future.
That’s according to new research commissioned by Citroen and publishing and social enterprise company, The Big Issue Group, who revealed a whopping 92 per cent of children aged six to 15 said ‘protecting the environment’ mattered to them.
Within this, 52 per cent of children identified electric vehicles as a way to make a difference to the environment, while 28 per cent said their dream car was electric.
While the study doesn’t quite take into account the realities of purchasing an electric vehicle – assuming ‘pocket money’ rates haven’t rocketed in recent years – the impact of ‘pester power’ was on display with 17 per cent of children apparently persuading their parents to buy an electric model.
Interestingly, the sentiment is strongest in London – where local measures have been particularly geared towards electric vehicle adoption – with children in this area most successful at convincing parents to adopt greener policies, such as transportation and recycling.
Greg Taylor, Managing Director Citroďż˝n UK, said: “This study goes to show how drivers of the future are committed to the electric transition; at Citroďż˝n, we are as committed as they are.
“We have been working hard to ensure our electric range is as accessible as possible, as demonstrated by our groundbreaking New ďż˝-C3, an EV that provides for the needs and expectations of a wide variety of people at an accessible price.
“We are proud to continue our partnership with such an esteemed organisation as The Big Issue Group.
“While we continue to develop our EV offering, this partnership fits neatly with our wider goal of ensuring all drivers across the country feel that going electric is a practical and accessible option for them.
“We look forward to our continued association with The Big Issue Group, working together to help change lives across Britain.”
To its credit, Citroen and its parent company Stellantis has been one of the forerunners of the burgeoning electric revolution, particularly in the van sector.
Moreover, it is set to add a fourth electric model to its commercial range with the launch of the Citroen e-C3 van, a converted version of its latest compact car.