January 21, 2019

All new Ford vans will feature electrification as part of new strategy

New Ford Transit Custom PHEV

Ford vans have revealed that all new Ford LCVs will feature some form of electrification, these plans have arisen as part of a new strategy for the brand in Europe, Vansdirect reveals all!

New Ford vans strategy in Europe

With a primary focus on profitability, these plans have arisen as part of a new strategy for the Ford brand in Europe. As part of a wide-ranging announcement from the brand, Ford vans have revealed that all of their vehicles going forward will be offered with either a mild hybrid, full hybrid, plug-in hybrid or full-battery electric option, this includes everything from passenger cars to vans.

Ford Transit Custom PHEV

In line with the electrification plans, a plug-in hybrid version of the UK’s best-selling new van, the Ford Transit Custom is currently undergoing trials in the UK and is due to go into full production later on in 2019, whilst a facelifted Ford Transit van is also set to join the market later this year and will feature mild hybrid technology.

Leverage relationships

As part of the announcement, Ford vans also said that it plans to leverage relationships, this includes an alliance with Volkswagen vans which has previously been announced, to support LCV growth. This also involves creating a dedicated business group for Ford vans, alongside ones for Ford imports and Ford passenger cars.

Taking decisive action

Ford group vice-president and president for Europe, the Middle East and Africa commented: ”We are taking decisive action to transform the Ford business in Europe.” He continued, saying that the brand’s plans would ”support a long-term sustainably profitable business”as well as growing their commercial vehicle operations.

Ford vans on finance

Ford vans have dominated the UK new van market for some time now, with their range comprising of the UK’s best seller, the Ford Transit Custom. At Vansdirect we have the entire Ford vans range available, including the Ford Transit Custom starting from ONLY £199pm! All of our new Ford vans are available with cheap van finance options which include van leasing, contract hire and hire purchase to suit your requirements. Interested? Simply fill in a contact form or call us on 0800 169 69 95 to get the ball rolling on a brand new van today!