April 27, 2017
PSA Peugeot Citroen is to launch a 1.0-tonne pick-up truck under the “Push to Pass” plan that outlines the group’s strategy for the next five years.
Targeting revenue growth of 15% and an operating profit margin of 6% by 2021, the scheme, according to PSA, relies on “frugal R&D expenditure and rigorous control over production costs as well as fixed costs.”
As part of a product shake-up which involves eight light commercial vehicles and twenty-six passenger cars, PSA will become the latest manufacturer to launch a pick-up after Mercedes, Fiat and Renault announced that they would be entering the pick-up market.
Both Peugeot and Citroen have announced upgrades to their existing medium vans, the Expert and Dispatch. The new generation models, built at PSA’s factory in northern France, will be available in September of this year.
PSA said it would get more value from its existing customer base with the “Push to Pass” scheme, as well as developing its digital platforms and increasing multi-brand offers in aftersales, leasing, used vehicles, mobility services and fleet management.
PSA chairman Carlos Tavares said: “Based on our financial reconstruction, we will launch a global product and technology offensive. Now more agile, we are ready to shift paradigms by anticipating changes in [vehicle] usage patterns. Our digital transformation will make the PSA Group a company connected to its customers. With “Push to Pass”, we will ensure PSA profitable organic growth.”