Vansdirect Privacy Policy

(last updated: February 2026)

Summary

Vans Direct Limited is a member of the group of companies of which Vertu Motors plc is the holding company (each company being a Vertu entity).

As part of your dealings with Vans Direct Limited trading as Vansdirect and Vans Direct we will collect and otherwise process personal information (as defined below) about you in order to supply vehicles, goods and services to you and to administer our relationship with you. This may involve sharing your personal information with third-parties and other Vertu entities. This Privacy Policy describes in detail how we will use your personal information and how you can exercise your rights with respect to your personal information.

If we decide to change this Privacy Policy, we will post the updated Privacy Policy on our Website so that you are always aware of what personal information we collect, how we use it and under what circumstances we disclose it. The updated Privacy Policy will take effect as soon as it is posted on our Website.

Introduction

In this Privacy Policy, references to Vansdirect, we, us or our (or words of similar import) means Vans Direct Limited being the entity that processes your personal information and interacts with you (for example, the entity from whom you purchase goods or other services).

We can be contacted by telephone on 02920534300, by email [email protected] or by writing to us at Vansdirect, 6, The Courtyard, Imperial Park, Newport, NP10 8UL.

For the purposes of this Privacy Policy Vans Direct Limited and the Vertu entities shall constitute the Vertu Group. Other Vertu entities which are part of the Vertu Group have separate privacy policies which can be found on their websites.

In this Privacy Policy, references to you mean the person whose personal information (as defined below) we collect, use and process. This includes anyone who visits our Website, contacts us in connection with the purchase of a Vehicle and/or any goods or services we provide or otherwise interacts with us (for example, via a dealership, physical or virtual store).

In this Privacy Policy, references to a Website means any website owned and operated by or on behalf of Vans Direct Limited including websites of our dealerships or stores operating with any of our trading names.

We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 2018 and the UK GDPR (as defined in The Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019 both as amended from time to time (together the Data Protection Legislation) and other applicable laws and regulations that relate to data protection and privacy.

Who is responsible for your personal information?

For the purposes of the Data Protection Legislation Vans Direct Limited is the data controller in respect of your personal information that we collect and process as further described in this Privacy Policy. All personal information is stored on a group database so will be shared with other organisations in the Vertu Group who may act as data processors.

We may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right. Please see below for further information.

What information do we collect?

We may collect and process information about you, including your name, date of birth, address, contact details (including email address and mobile phone number), vehicle details, purchase history, online history on our Website and data collected as part of any finance application or payment (including previous addresses, employment details, payment and bill information, and bank account and credit or debit card details). We may also obtain copies of your driving licence and other identification, and your vehicle insurance details. This information is referred to in this Privacy Policy as personal information.

In particular, we may collect and process the following personal information about you:

Information that you provide by filling in forms, including those on our Website and those on third-party websites that contain advertisements for our vehicles, and information provided by you as part of a purchase or potential purchase on our Website, even if that purchase does not proceed, and information provided by you in response to our or third-party surveys and as feedback.
A copy of your driving licence on the sale and / or delivery of a vehicle to confirm your identity and address or when you test drive a vehicle or are provided with a courtesy car or data provided by an online checking service regarding your driving licence and any penalties.
When you enquire about or purchase a vehicle or services we collect information to respond to your enquiry and to process and complete your purchase and may take copies of documents provided by you to confirm your identity and address etc.
Details about the transactions you carry out with us including vehicle support services and vehicle purchases and purchases of other goods.
CCTV footage in which you feature when you visit our premises.
Information contained in records of communications between us, including e-mails, letters and text messages. We may also record calls between us for training, monitoring and quality control purposes and recorded calls may be transcribed for the purposes of enhancing and personalising your experience and future services. Our telephone system is set up in such a way that all calls in and out of our contact centre are transcribed or recorded. These are kept for a period of 7 months. If a call is made to or from our contact centre but gets transferred to a dealership or another head office department, then the recording or transcription terminates at the point of transfer. Calls made directly to or from dealerships are not currently recorded or transcribed.
Details of your visits to our Website, including, but not limited to, information you input into forms/fields on our Website, traffic data, location data (including the country and telephone area code where your computer is located), IP (internet protocol) address, browser and operating system information, and the resources that you access (including the pages of our Website that you view, the website from which you access our Website, and vehicles that you are interested in). For more details of how we collect data through the use of cookies, please see the separate cookies policy on our Website. You may be able to disable the collection of some of this data through amending the web settings of your device or browser but doing so may impact the functionality of our Website.
Details of your device and Google ID if you mobile messaging "sign" or open a document that we send to you by mobile messaging or click on a link in an email we send to you.
Information concerning your marketing preferences where these rely on consent.
Information relevant to the insurance products that we sell that are provided by third-parties.
Information from you to enable us to propose you for vehicle finance, as required by the relevant third-party finance company. This will include financial and employment information and verification documents.
Details of diagnostic tests and work carried out on your vehicle including video footage and records of parts used.
Some of our sites will use automatic number plate recognition technology to monitor vehicles visiting the site.
If you follow or comment on social media posts from or shared by the Vertu Group, we may collect details that are part of your public profile on social media sites.
Details regarding your family members if they are provided to us as part of a vehicle purchase, or for example, if another family member is using or collecting your vehicle.
We may be provided with information about you by manufacturers or finance companies if you have purchased a vehicle or enquired regarding a vehicle or work to be done.
Details supplied by you as part of a competition or prize draw entry.
Your details and details of your current vehicle when you provide details to us for valuation, or obtain a valuation on our Website, or to provide an indicative insurance quotation.
If you sign up for an account on our Website, details of the vehicles that you have searched for, obtained quotations on or saved to your account, as well as details of any part-exchange or current vehicles you provide details of.
Details of a sale or transfer by you of a vehicle obtained from public records, DVLA/DVSA updates and other websites.

There may be circumstances when we collect special categories of personal data regarding your health, sexual orientation or criminal convictions, if you provide this information to us as part of a discussion regarding your vehicle or vehicle enquiry.

We may also record details of potential or actual vulnerability that you provide to us or that we identify as required to fulfil our obligations to you and to the Financial Conduct Authority and our lender partners. Any such information we record may be provided to any lenders who we refer you to to consider finance for your vehicle. Some lenders will require us to confirm whether we consider you to be vulnerable from our dealings with you.

In particular, if you use the Motability scheme, we may collect details about your disability and health to administer your application and verify your eligibility for the scheme.

If you provide us with personal information about another person, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Privacy Policy.

We may collect and process information we receive about you from third-parties. This information may include your personal and financial information, your employer, companies that you are connected with (such as a Director) or other person connected with your finance application; information about the vehicle you are purchasing; credit information, such as previous applications and a credit score, the conduct of accounts in your and your financial associate's name (this is anyone linked to you for credit or finance purposes), any business accounts you have and public information such as County Court Judgments, bankruptcies and the Electoral Register.

We may also collect information about your preferences in connection with our Website and your activity on our Website, for the purposes of enhancing and personalising your experience on the Website. We may provide our manufacturer partners, and our advertisers with aggregate information about Website users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal information we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

How do we use your personal information?

We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:

to respond to queries from you regarding the possible purchase of goods or services, including looking at your searches and history on our Website prior to an enquiry and combining the data held on our systems with your activity on our Website and your Google ID;
to carry out our obligations arising from any contracts entered into between you and us including purchase of vehicles and provision of services, and to respond to queries from you regarding those contracts;
if you have asked for a vehicle valuation from us, to contact you regarding feedback or a potential purchase of that vehicle for up to 6 months afterwards;
to manage and administer the relationships between you and us (or one or more of the members of the Vertu Group) including notifying you about any site openings or closures or changes in franchising, representation, opening hours or contact details, or any transfers of your data;
to communicate with you on request; for example, we will use your contact details in order to respond to any queries that you submit to us;
to obtain feedback from you regarding us and the manufacturer of your vehicle;
to provide you with information regarding other services and products that are available to you from us or third-parties, including follow up calls, mobile messaging and / or email to establish your interest in any such products and, where we have targeting cookie consent, driving or suppressing targeted online advertising;
to provide you with reminders regarding your vehicle including, for example, when your vehicle is due to have a service or MOT undertaken or when your warranty on your vehicle is ending;
to contact you if there is a recall outstanding on your vehicle;
to remind you when we have identified work that may be needed on your vehicle;
to contact you when you may be in a position to change your vehicle, including when your finance agreement is due for renewal or your Motability agreement is coming to an end. In some cases, we will be asked to contact you by a vehicle manufacturer or finance company or by Motability;
to contact you in respect of a competition, prize draw or other promotion that you have entered;
to fulfil our obligations where regulated by the Financial Conduct Authority, including considering actual or potential vulnerability and providing appropriate support to you, or flagging the potential need for support to potential or actual finance providers;
identifying trends in complaints, sales, services or issues based on age, vehicle type, location, gender etc. and considering any factors relevant to a complaint or concern;
analysing aggregate and anonymised data to determine trends in our business; and
to offer assistance with your transactions with us where you have partially, but not fully, completed an online transaction, booking or enquiry (i.e. you have provided your details or logged in to your account, you have consented to targeting cookies, or you have clicked on a page on our Website originating from a link sent to you, but have not completed a reservation or a purchase or an appointment booking).

If you enquire about a potential vehicle purchase, lease or hire of a vehicle and/or any goods or services we will use your personal information to contact you for up to 3 months about that potential purchase, lease or hire (and target advertising to you where you have accepted targeting cookies) and, in the case of potential vehicles, will ask you to agree for us to carry out a soft credit search (using an external credit reference agency) to enable us to provide you with finance quotes at a rate that matches your credit history. We may then provide your details and credit score to up to 3 lenders if you wish to apply for finance for your purchase. If you do not receive a finance offer, we will discuss with you passing your details (with your consent) to Evolution Funding Limited who will assist us with locating finance options for you to consider.

If you go ahead and purchase, lease or hire a vehicle and/or any goods or services from us we will use your personal information in various other ways, details of which are provided to you at the time of your purchase, lease or hire. These include:

contacting you to obtain feedback on your purchase or other services provided;
contacting you in the future with MOT and service reminders or details of any recalls on your vehicle or a reminder that a warranty on your vehicle is expiring;
contacting you in the future if you may be in a position to change your vehicle; and
suppressing targeted advertising to you.

If you apply for Vertu Pay in relation to payment of a service or repair invoice, we will ask you to agree for us to conduct a soft credit search (using an external credit reference agency) and will make our decision to provide credit to you on the basis of this score (and other factors).

If you have a Website account, we will use the personal information contained within it to contact you regarding vehicles you have expressed an interest in, or similar vehicles.

All of the above are examples of where we believe that we have a legitimate interest in using your data (apart from the specific consents referenced).

In accordance with your preferences and cookie consents, we may also use your personal information to provide you with additional information about vehicles, services, promotions and offers that may be of interest to you, which may be based on data held about you. The preferences set within your Website account will apply only to communications sent using that account information and, if you are also a customer of the Vertu Group, you will have separately stored preferences in that capacity.

The section below entitled "What choices do I have?" explains how you can change whether to receive information from us that is based on consent/preferences. Please note that, even if you choose not to receive this information, we may continue to use your personal information in the ways described above and below.

Your personal information may also be used by us, our employees, contractors or agents, and disclosed to third-parties, in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more Vertu entity), to investigate or prevent suspected crime or fraud, or to protect our rights, property or safety or those of our customers, employees or other third-parties.

In addition, where permitted by law, we may combine the personal information we hold with information about you or your interests, socio-economic and socio-demographic status, online identifiers and current contact details collected by third-parties such as marketing agencies and from public sources.

How do we make decisions using your data?

We will use your personal information to carry out automated decision-making and profiling in some circumstances. For example, service and MOT reminders will be automatically sent where relevant based on the vehicle and maintenance information we hold. We will also select customers for marketing campaigns and offers based on factors such as age of vehicle, type of vehicle finance held and date since last vehicle purchase, location and profile of customer as well as previous responses to marketing campaigns and Website activity.

Where you enquire about a vehicle, unless you are purchasing on a fixed rate offer, we will ask for consent to carry out a soft credit search using a third-party credit reference agency to obtain a credit score for you. If you agree, this credit score will determine the rate at which we offer vehicle finance to you based on a matrix agreed with the relevant finance company from time to time. We will not be able to alter this rate. If you do not agree to a soft credit search, we will offer you vehicle finance using an average finance rate, or you can always purchase a vehicle from us without the use of vehicle finance.

When you enquire about Vertu Pay we will ask for consent to carry out a soft credit search using a third-party credit reference agency to obtain a credit score for you. This credit score will be used to determine our decision to provide credit to you with scores below a certain level leading to an automatic decline.

We can provide you with the credit score we have obtained for you on request, although this will only be visible to certain colleagues. You will be able to challenge your credit score with the credit reference agency if you believe it is inaccurate.

We may use your offline and online history to drive or suppress targeted online advertising in accordance with our cookie policy.

How long do we keep your personal information?

We will not retain personal information longer than we need to. In general, if you enquire (in person or by creating a Website account) or provide consent to additional contact from us but do not purchase a vehicle from us, we will keep your personal information for 2 years to enable us to deal with future enquiries more effectively and to deal with any concerns regarding the enquiry process. If you purchase a vehicle from us, or have servicing or repair work carried out, or purchase a part from us, we will keep your personal information (and your Website account will remain live) for 7 years from your last transaction with us. We may keep details of a vehicle for longer than that but without it being attached to your personal information.

If you have consented to receive additional contact from us, we will retain your personal information to be able to contact you in line with that consent.

With whom do we share your personal information?

In connection with the above uses of your personal information, we may share your personal information with third-parties as described below. We will share your personal information with other Vertu entities in the Vertu Group for the purposes set out above and below.

We may disclose your personal information to third-parties in connection with our business activities, including in the following circumstances:

We will pass your personal information to the relevant supplier of your vehicle. This may be the manufacturer of the vehicle, a dealership within the Vertu Group or a third-party organisation. They may use this to register your ownership of the vehicle and to contact you directly regarding your vehicle and to obtain feedback and/or to provide offers. Further details about specific supplier use of your data will be supplied directly to you by them.
Your personal information may be passed to or collected by third-party organisations that provide services to us such as software providers, web-hosting companies, mailing vendors, analytics providers, prospecting agencies and marketing agencies, IT providers (including data storage, data security, data integration, accounting, analytics), telephone service providers and any third-party to whom we sub-contract work (such as repairs or specialist fitting) or who provide services or offers to our customers on our behalf.
We may share your name and contact details with Facebook and other social media sites to enable them to identify you as a customer of the Vertu Group and to assess criteria such as age and location to assist with our marketing on social media. We do not receive any details from Facebook that we do not already hold and the data would be used in a generic way only to target advertising.
We may share your details with Google to enable Google to identify you to drive or suppress targeted advertising. If you have consented to targeting cookies we will be able to match your online device history to other offline information we hold if you have clicked on an email or mobile messaging link sent to you.
We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and other criminal activity. We may also disclose personal information to the police and other law enforcement agencies in connection with the prevention and detection of crime.
We may pass your personal information to Experian (or other similar credit agencies) to enable them to provide us with a credit score for you.
We may pass your personal information including your credit score to third-party finance companies for the purposes of them providing you with finance. Those organisations may carry out further credit checks and may disclose your data to credit reference agencies for that purpose.
We will pass your personal information to third-party providers of insurance products and vehicle maintenance products that we offer, if you consent to being provided with an indicative quotation for and / or take up the option of purchasing one of those products.
We will provide your personal information to the DVLA if you buy a vehicle from us to record you as the registered keeper and to obtain road tax on the vehicle.
If we carry out any servicing, repair or MOT on your vehicle we may pass your personal information to the DVSA.
We will pass your details to The Office for Zero Emission Vehicles (and other similar Government bodies) if you purchase a vehicle with an Electric Car Grant. They will retain your personal information and may use it to contact you in connection with the grant. By accepting the grant, you agree to this contact.
If you have a used vehicle to sell, we will pass your personal information to Vertu Vehicle Solutions within the Vertu Group to enable them to contact you.
If you take out a SMART / SMART Plus insurance policy, we will pass your personal information to Premia Solutions Limited who administer the policy and they will pass your personal information to Fortegra Europe Insurance Company SE (Malta), the insurer.
If you take out an insurance policy provided by or brokered or administered on behalf of a vehicle manufacturer, we will pass your personal information to the manufacturer, insurer, broker or administrator as applicable and they will pass your personal information to the insurer.
If you take out a Motor Assured Warranty, we will pass your personal information to the AA to enable them to provide the breakdown insurance included with that warranty.
If you purchase and / or agree to be supplied an electric vehicle home charger, we will pass your personal information to the supplier to enable them to provide the goods and services and facilitate installation.
If we carry out any servicing, repair or MOT on your vehicle our technicians perform a visual health check to highlight any areas that may need attention, and we may pass your personal information to Zype TV Ltd T/A CitNOW who provide our personalised video services to distribute the information direct to you.
In the event that we sell or buy any business or assets (including car dealerships), we may disclose personal information held by us about our customers to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third-party (or subject to a reorganisation within our corporate group), personal information held by us about our customers will be one of the transferred assets.
We may pass your personal information to third-parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply the terms of any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more members of the Vertu Group)); or to protect our rights, property or safety or those of our customers, employees or other third-parties.
We may pass your personal information to the relevant franchise manufacturer partner relating to your vehicle, and in some cases whether or not you go ahead and purchase the vehicle. We may also pass your personal information to them in connection with servicing and repair of your vehicle, and any warranty claim you may have, or feedback that you have provided to us. They may use this to register your ownership of the vehicle and to contact you directly regarding your vehicle and to obtain feedback and/or to provide offers. In addition the manufacturer may use or share your personal information with identified third-parties to provide vehicle tracking services including providers of telematics services where installed in your vehicle for the purpose of monitoring vehicle maintenance and, if necessary, vehicle recovery. Some manufacturers also use third-party companies to process your personal information on their behalf so we may provide personal information via such a third-party. Most manufacturers will share your personal information within their group and this may include personal information being transferred outside of the EEA. For some manufacturers we will also ask you whether you consent to further contact from the manufacturer and pass this consent (or lack thereof) to the manufacturer. Further details about specific manufacturer use of your data is set out below. We may pass your personal information to third-parties for the purpose of customer data management. This could include activities designed to support data accuracy by cleansing and updating existing records, correcting database errors and identifying if you have recently moved, or if there is a recent change in your personal details or circumstances that may affect our relationship with you.

We may share non-personal aggregate statistics (group) data about visitors to our Website, sales and traffic patterns with members of the Vertu Group and other third-parties.

Protecting your personal information

Our security procedures mean that we may occasionally request proof of identity and address before we are able to disclose sensitive information to you.

The transmission of information via the internet is not completely secure; this risk is not specific to our Website and is common across the internet. We cannot guarantee the security of your data (including your personal information) transmitted to our Website; any transmission is at your own risk.

What choices do I have?

If you think the personal information we hold about you is inaccurate or incorrect, you can request that we correct this information (including your marketing preferences) by writing to us using the details below.

You can choose to stop receiving marketing emails or mobile messaging from us by following the unsubscribe link and instructions on the respective marketing emails or mobile messaging we send you. You can also ask us to stop including you in marketing campaigns using profiling by writing to us using the details below.

You can also choose to change your marketing preferences by writing to us using the details below.

These changes will not prevent all uses of your personal information (where we believe we have legitimate interests to use it) but if you are concerned about this you can ask us to stop all contact with you.

Access to your personal information

The Data Protection Legislation gives you the right to access your personal information. To request access to your personal information, please contact us using the details below.

Right to be forgotten

You have the right to request that Vertu Group delete your personal information in certain circumstances if you would like more information about this please contact us using the details below. If you have purchased goods or services from us we will retain details of your purchase for 7 years from your last transaction with us. If we are unable to delete your personal information as we believe that we are required to retain it, we will delete as much personal information as we are able to and will also stop sending you any further information.

Third-Party sites

Our Website contains links to other websites. This privacy policy applies only to our Website, so visitors should always be aware when they are moving to another site including those provided by other Vertu entities and read the privacy statement of any site which collects personal information. We cannot be responsible for the privacy policies and practices of other sites even if you access those using links from our Website.

We do not pass on any personal information about our visitors to any other site (unless we have obtained your consent to do so). In addition, if you linked to a Website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site and contact the owner or operator if you have any concerns or questions.

Transferring your personal information outside of Europe

As part of the services offered to you through the Website, the personal information which you provide to us may be transferred to countries outside the United Kingdom and outside the European Economic Area (EEA). By way of example, this may happen if any of our servers are from time to time located in a country outside of the UK/EEA. If we transfer your personal information outside of the UK/EEA in this way, we will take steps to ensure that it is to a country with data protection laws which are at least as stringent as those in England or we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal information is adequately protected irrespective of the country to which it is transferred. These safeguards may include obtaining contractual assurances from any third-party given access to your personal information that your personal information will be protected by standards which are equivalent to those that protect your personal information when it is in the UK/EEA.

If you use our services while you are outside the UK/EEA, your personal information may be transferred outside the UK/EEA in order to provide you with those services.

Cookies

Our Website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our Website, which helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. Details of the cookies used and how we use the information we obtain are set out in our cookie policy under 'Information: Privacy/Cookie Policy'. You will be asked to set cookie preferences when you access one of our Website for the first time.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website.

How to contact us

If you have any questions, comments or requests regarding this Privacy Policy, please feel free to contact us by writing to us at: Data Protection Officer, Vertu Motors plc, Vertu House, Fifth Avenue Business Park, Team Valley, Gateshead, Tyne & Wear, NE11 0XA or emailing on [email protected].

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Manufacturer-specific information

We will share your personal data with the manufacturer of your vehicle when you purchase a new vehicle, and in certain other circumstances. We act as a separate data controller from the manufacturers and on occasion may act as a data processor for the manufacturers and in certain circumstances as joint data controller with a manufacturer. If you want to update your communication preferences with the manufacturers, you will need to do this separately to any request made to us, unless you specifically ask us to communicate with the manufacturer on your behalf by email to [email protected]. Further details on how each manufacturer will use your data, and who to contact, are set out below.

What personal data is shared with the manufacturer (and if appropriate its group companies) and how will the manufacturer use it?

We will either be acting as a franchised retailer for a manufacturer, or as agent for a manufacturer, for the sale of new vehicles. For the sale of used vehicles or provision of aftersales services (repair and servicing) we will be acting as an independent retailer. In all cases we have called this a retail network. Each company in the retail network will collect data to provide services to customers.

We may collect this personal data from a customer either directly, or receive it from the manufacturer, its group companies or the manufacturer retail network and preferred partners. The type of information that is collected will be made clear in the forms or documents available at the time of the data collection.

The personal data collected by us may be shared with the manufacturer (and its group companies and other identified third-parties, including the manufacturer retail network), for the purposes explained below and as set out in the appropriate manufacturers' privacy policies.

This personal data could include details such as name, email address, country, identity information including date and place of birth, contact data and preferences, customer profile (e.g. marital status, fleet size, possible preferences for vehicle purchase and service), in addition to details of vehicles purchased or transactions entered into with the manufacturer or its retail network, and bank details where applicable. The manufacturer may also combine and aggregate information received by retailers and business partners through different interactions with its brands and services. Some sensitive personal data relating to health may also be collected if it is necessary to make provision for disabilities or for legislative health and safety requirements.

When you make an enquiry, request information about or purchase a vehicle from us, any information you provide may be shared with the manufacturer and processed for the purpose of managing your enquiry or vehicle purchase. In particular personal data will be processed for the purposes listed below:

To manage your orders, provide services (including but not limited to any applicable vehicle software updates), and to support your requests for information, products or services;
Where you receive a service (for example a test drive), or purchase a vehicle, the service you receive may include follow up satisfaction surveys from the manufacturer. These help us to learn about your experience with the manufacturer and to assess service performance and standards. Your survey comments may be used to help the manufacturer improve the quality of its products and services. Surveys are optional and you can opt out of receipt.
If you purchase a vehicle using a finance agreement, information may be passed to the finance company to put the finance in place. The finance provider may periodically pass on information about the operation of the agreement to us and the manufacturer. The information can include details about term, charges, payments, agreement number, contact details, start and end dates, and vehicle details. Where permitted and towards the end of your initial finance period, the manufacturer may use your contact data to provide you with news on similar products and services that may be of interest to you.
You may receive direct marketing communications from the manufacturer if you have selected that option in our marketing or registration form or if you are an existing customer. If you have asked to receive information, we may share your marketing permissions with the manufacturer.
The manufacturer uses information for purposes that include analytics, research and development, marketing, market research, customer and service satisfaction and product and service improvement programmes. This information helps it to:
- a. Better understand your experience in dealing with the manufacturer and its retail network;
- b. Improve the quality of the manufacturer products and services, and
- c. Make your transactions and communications with the manufacturer and its retail network more tailored and enjoyable.
The manufacturer may from time to time and in accordance with its privacy policies, disclose information to identified categories of recipients for the purposes explained in its privacy policies. Should this happen, the manufacturer will require that the recipients comply with applicable privacy and data protection rules.

Questions for the manufacturer?

You have the right as an individual to find out what information the manufacturer holds about you and make corrections if necessary. You also have the right to ask us to cease using your information in certain circumstances. You can indicate preferences for marketing purposes by choosing not to give your consent on any marketing or registration forms. For full information about your data protection rights, please see the manufacturer privacy policies linked below.

Citroen: If you have enquired about or purchased a new Citroen vehicle, your information will be passed to Citroen UK Limited. They may also receive data relating to Citroen used vehicle buyers and Citroen service or repair customers. Details of how they use information regarding customers and prospective customers can be found at business.citroen.co.uk/index.html in the Privacy Policy linked at the foot of the page.

Fiat: If you have enquired about or purchased a new Fiat vehicle your information will be passed to Fiat Chrysler Automobiles UK Limited. They may also receive data relating to Fiat used vehicle buyers and Fiat service or repair customers. Details of how they use information regarding customers and prospective customers can be found at www.fiatprofessional.com/uk/privacy.

Ford: If you have enquired about or purchased a new Ford vehicle your information will be passed to Ford Motor Company Limited. They may also receive data relating to Ford used vehicle buyers and Ford service or repair customers. Details of how they use information regarding customers and prospective customers can be found at www.ford.co.uk/useful-information/terms-and-privacy-policy-hub.

Land Rover: If you have enquired about or purchased a new Land Rover vehicle your information will be passed to Jaguar Land Rover Limited. They may also receive data relating to Land Rover used vehicle buyers and Land Rover service or repair customers. For more information about how Jaguar Land Rover and its group companies handle and protect your personal information, please refer to: Land Rover Privacy Policy found at www.landrover.co.uk. If you have a specific data protection concern or complaint, you can address it to the Jaguar Land Rover Data Protection & Privacy Team at [email protected].

Maxus: If you have enquired about or purchased a new Maxus vehicle your information will be passed to SAIC Maxus Automotive Co. Limited. They may also receive data relating Maxus used vehicle buyers and Maxus service or repair customers. Details of how they use information regarding customers and prospective customers can be found at saicmaxus.co.uk/privacy-policy/.

Mercedes-Benz: If you have enquired about or purchased a new Mercedes-Benz vehicle your information will be passed to Mercedes-Benz Vans UK Limited. They may also receive data relating to Mercedes-Benz used vehicle buyers and Mercedes-Benz service or repair customers. Details of how they use information regarding customers and prospective customers can be found at www.mercedes-benz.co.uk/vans in the Privacy Policy linked at the foot of the page.

Nissan: If you have enquired about or purchased a new Ford your information will be passed to Nissan Motor (GB) Limited. They may also receive data relating to Nissan used vehicle buyers and Nissan service or repair customers. Details of how they use information regarding customers and prospective customers can be found at www.nissan.co.uk/gdpr.

Peugeot: If you have enquired about or purchased a new Peugeot your information will be passed to Peugeot Motor Company plc. They may also receive data relating to Peugeot used vehicle buyers and Peugeot service or repair customers. Details of how they use information regarding customers and prospective customers can be found at business.peugeot.co.uk/index in the Privacy Policy linked at the foot of the page.

Renault: If you have enquired about or purchased a new Renault vehicle your information will be passed to Renault UK Limited. They may also receive data relating to Renault used vehicle buyers and Renault service or repair customers. Details of how they use information regarding customers and prospective customers can be found at business.renault.co.uk/van-range in the Personal Data at the bottom of the page.

Vauxhall: If you have enquired about or purchased a new Vauxhall your information will be passed to Vauxhall Motors Limited. They may also receive data relating to Vauxhall used vehicle buyers and Vauxhall service or repair customers. Details of how they use information regarding customers and prospective customers can be found at www.vauxhall.co.uk/tools/privacy-policy.html.

Volkswagen: If you have enquired about or purchased a new Volkswagen vehicle your information will be passed to Volkswagen Group United Kingdom Limited. They may also receive data relating to Volkswagen used vehicle buyers and Volkswagen service or repair customers. Details of how they use information regarding customers and prospective customers can be found at www.volkswagen-vans.co.uk/en/footer/privacy-policy.html.

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